Creating Awareness - Karwendelmarsch

Creating Awareness

ImIn the heart of the wildlife park Karwendel

Creating awareness for nature in general and, in particular, for the Alpenpark Karwendel nature conservation region, is seen by the organisers as an integral part of the Karwendelmarsch hike and, therefore, it constitutes a constant theme throughout the programme’s concept, which has the overall aim of raising participants’ awareness of the beauty and significance of the Karwendel region.

On the basis of experience gained during the event in 2009, the following awareness raising programme has been devised and modified where appropriate:

Registration of Participants:

Commitment to the protection of the Alpenpark and to the code of conduct. Participant registration is carried out via a special homepage. Visitors to the site are made aware that the Alpenpark Karwendel is a protected area and, as such, must be treated with particular care and attention. Those wishing to participate and sign up have to give a written statement agreeing to abide by the code of conduct within the Alpenpark.

Information Material for all Participants

includes, among other things, an “Alpenpark Karwendel” protected area leaflet, the Alpenpark Karwendel magazine, information on the integration of nature protection, and a route description including details of the rules and code of conduct.

Advertising/Media Presence

More and more is being done to publicise the Alpenpark Karwendel and to increase public awareness. The activities in this area are carried out in close contact with the Alpenpark Karwendel Association.